Getting a TV show on the air in the first place is less likely than winning the lottery, and finding an audience for it can be an even more unlikely prospect (especially in this current state of Peak Television). But what doesn’t help a great show is having a bad title, which can turn audiences off before it can even get started. For some, like AMC’s Fear the Walking Dead, it’s sheltered by a connection to a strong franchise, while others (like HBO’s Girls) were launched to great fanfare. For many series though, a bad title …
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